Renate Ruby
Who I am, and why I care.
I'm Renate Ruby. Interior design has been in my life since 1988, and over the years I've watched myself and my friends financially get backed into a corner with no easy way out. The world has changed around us and I see designers struggling to make a living in a changing market place. I believe a complete change in how we see ourselves and our work is necessary.
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These ideas have been developed over time while building my own multi-line showroom and working with my own clients. I have seen the infrastructure of our industry be gutted because designers use showrooms less and less, so all of us have fewer resources. I see so many interior designers acting like personal shoppers and it breaks my heart.
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I do truly hope this helps you.
Roisy Rickel
Foster School of Business
Roisy had been involved with Adorn and Renate Ruby Design since she was 14. She recently re-designed the adorn.house website and is now the director of marketing for Adorn, Brume and Bespoke.
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Roisy is a graduate from the University of Washington Foster School of Business with a concentration on Marketing and Entrepreneurship, Roisy brings her academic rigor to this project, sighting studies to either explain consumer behavior or better define the real value proposition for interior designers. These concepts of pricing models, profitability and business theory are invaluable and important for us all to understand!
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